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nordic naturals company profile

 

Nordic Naturals, Inc. was founded by Norwegian born, Joar Opheim, BS, MBA, who recognized the lack of fish oils in the United States when he first arrived here 20 years ago. "Having been born and raised in Arctic Norway where the fishing industry is a crucial part of both the commerce and academia, I was aware of the importance of pure Omega-3 in the diet."

 

He started with the fundamental goal of advancing the overall quality of fish oils, by developing new technologies for improving taste, purity, and the molecular structure of the oils. Today, Nordic Naturals offers the largest line of fish oil products available, with up to 95% concentration, all in natural triglyceride form. Nordic Naturals' award winning omega oils are available in patented natural fruit flavored capsules in a variety of shapes and sizes, as well as great tasting liquids to suit even the most discriminating palate.

 

Nordic Naturals is a research driven company, initiating numerous clinical studies every year, while expanding a growing portfolio of processing patents. Nordic Naturals' responsibility is to increase the consumption of omega-3 fatty acids worldwide by educating the consumers about the array of health benefits obtained from including omega-3 in our daily diet. LiveHealthyToday sells both the retail and professional lines of Nordic Naturals Products.

 

nordic natural Environmental Concerns

 

An Environmentally Friendly Company

In partnership with innovative individuals and organizations worldwide, Nordic Naturals brings you the purest and freshest fish oils in the world, obtained through our environmentally responsible fishing practices.

 

Nordic Naturals is recognized by Environmental Defense, a national, nonprofit, environmental protection organization as a “Best Choice” because of their uncompromising adherence to environmental contaminant standards.

 

Nordic Naturals products are third-party tested, and show no detected levels of heavy metals or toxins. Nordic Naturals guarantees the purest and freshest fish oils available while sustaining ecologically balanced fishing practices.

 

Environmentally Friendly Fishermen

Did you know that Nordic Naturals has built a direct relationship with the independent fishermen in Norway in order to manage the sourcing and production of our Arctic Cod Liver Oil. Since it is Nordic Naturals mission to operate in an environmentally responsible manner, Nordic Naturals only works with fishermen who utilize 100% of the Arctic cod for human or animal consumption.

 

Environmental Certifications – Monterey Bay Area Green Business Program

Nordic Naturals has been awarded a certification with the Monterey Bay Area Green Business Program. This association is a successful partnership of environmental agencies, utilities, and nonprofit organizations that assist, recognize, and promote businesses and government agencies which operate in an environmentally responsible way. This “green” certification will verify that Nordic Naturals is in compliance with all regulations and adheres to program standards for conserving resources, preventing pollution, and minimizing waste. For instance, in the coming months Nordic Naturals will enhance their paper waste-management programs, transition to water conservation practices, and optimize energy use with power saving electronics and light bulbs. Nordic Naturals is actively working to fulfill our environmental commitment to the world and our community.

 

A Continuing Commitment Nordic Naturals dedication to the environment begins in the waters of Arctic Norway and continues through our comprehensive recycling and green-use program. Purchase the environmentally friendly Nordic Naturals Products from LiveHealthyToday.

 

Some of Nordic Naturals practices include:

• Using packing peanuts manufactured entirely from natural cornstarch. These renatured peanuts are 100% biodegradable and landfill safe. They can be soaked in water, dissolved, and safely washed down the drain. Shipping boxes can also be recycled as mixed paper.
• Printing all literature on recycled paper. Nordic Naturals also uses inks that are made from soy.
• Nordic Naturals encourages their customers to carry on their commitment to the environment by informing them on how to best recycle their materials.

Nordic Naturals Fishing Practices

 

Fish from Pristine Waters

Nordic Naturals policy has always been to choose fish that are not endangered and to harvest them from waters that are not overfished. Nordic Naturals harvests their fish from the Arctic Ocean and Norwegian Sea which are currently considered some of the purest oceans in the world, with virtually no overfishing taking place. The United Nations estimates that three-quarters of the planet’s fish stocks around the world are fished to their maximum limits or already exhausted.

 

Low in the Food Chain Means Low in Impurities

Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities. All of Nordic Naturals products are made exclusively from three fish species: Arctic Cod, Anchovies, and Sardines, as they are naturally high in the Omega-3 fatty acids, EPA and DHA. Additionally, Nordic Naturals uses organic evening primrose and borage oils whenever possible for their fish oil blend products. In fact, Nordic Naturals is one of the largest buyers of organic primrose and borage oils in the world.

 

Arctic Cod from the Arctic Ocean

Nordic Naturals uses 100% wild Arctic Cod from the Arctic Ocean, between the Lofoten Islands outside of Bodø, Norway. Few customers are aware of the fact that most cod liver oil (CLO) products are mostly made from fish other than cod, such as seit or haddock, as Arctic Cod is by far the most expensive raw material available. Since only cod liver contains high levels of naturally occurring vitamins A and D, other cod liver oil manufacturers have to add back synthetic vitamins to standardize the fish oil as cod liver oil. Nordic Naturals uses 100% Arctic Cod for all of its cod liver oil products. Nordic Naturals Arctic Cod Liver Oil contains the highest Omega-3 level of any CLO product, and is tested to ensure healthy levels of 100% naturally occurring vitamins A and D. Purchase Cod Liver Oil from LiveHealthyToday.

 

Anchovies and Sardines from the Norwegian Sea

Nordic Naturals uses 100% wild anchovies and sardines from the Norwegian Sea and during their migration to the West Coast of South America.

 

Nordic Naturals Manufacturing Standards

 

Nordic Naturals, Inc. manufactures all their fish oil products in Norway, where they adhere to the highest manufacturing standards guaranteeing exceptional product Purity and Freshness levels. Nordic Naturals quality level exceeds both the Norwegian Medicinal and European Pharmacopoeia Standards. Nordic Naturals also adheres to the GMP (Good Manufacturing Practices) facility standard, and utilize a proprietary nitrogen environment to achieve industry leading freshness levels.

 

Nordic Naturals Raises the Bar on Freshness and Purity of Cod Liver Oil.

Over the past 10 years Nordic Naturals has learned three exceptional ways to ensure that our fish oil is always the freshest available.

 

The first, is by working with smaller boats and independent fishermen rather than larger trawling vessels that spend much longer at sea. Nordic Naturals has built a direct relationship with these fishermen over the years in order to ensure optimal raw and sustainable material quality. Since it is Nordic Naturals mission to operate in an environmentally responsible manner, they only work with fishermen who utilize 100% of the Arctic cod for either human or animal consumption.

 

Secondly, is the use of nitrogen to minimize oxidation at every stage of manufacturing, beginning right on the boat. The importance of this cannot be overstated. Only by using nitrogen, can Nordic Naturals protects the oil from decomposition.

 

Finally, since Nordic Naturals’ manufacturing facility is located right next to the harbor, transportation time is minimized. This means that a few short hours after being caught, the Arctic cod are delivered whole into our plant for immediate processing. Thanks to the short amount of time from catch to processing, as well as the processing method itself, Nordic Naturals has been able to improve the freshness of their oil even more.

 

Nordic Naturals raises the bar on fish oil freshness once again. On average, Nordic Naturals’ manufacturing process now delivers an anisidine value (AV) between 1 and 2, when most raw oils test between 12 and 20. The lower this number is, the fresher the fish oil. Nordic Naturals third-party tests show that this low level of 1 to 2 AV is further reduced during our gentle refining process, which uses minimal heat and preserves the natural constituents of the oil.

 

From now on, only Nordic Naturals new “Gold Standard” Arctic Cod Liver Oil will be used for all of Nordic Naturals Cod Liver Oil products. You will find the oil extremely pleasant in taste and composition—take it alone or blend with food. Incredibly, preliminary studies show that Nordic Naturals new oil may be resistant to heat for an extended period of time. They expect further studies to prove that the oil can be incorporated into breads, pizza crusts and baking goods at temperatures up to 350°F over a 30- minute period.

 

Multi-Patented Manufacturing Process:

Done without chemicals or excessive heat

Nordic Naturals’ multi-patented manufacturing processes, accompanied by leading edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals uses several steps in processing the oils, from water and clay filters to an enzymatic molecular distillation process.

 

Nordic Naturals uses only the natural triglyceride form of fish oil

Triglycerides are considered the natural form of the essential fatty acid molecule. Over 98% of all fats ingested are in triglyceride form.

 

Nordic naturals Freshness and Purity

 

Nordic Naturals' products are molecularly distilled, utilizing the latest distillation technology and yielding positively zero trans fats. This process guarantees the removal of potential heavy metals (lead, mercury, etc.), PCB, and dioxins. As an example, Nordic Naturals' dioxin level is documented to be 0.4 particles per trillion which is estimated to be the lowest in the world. Low heat and ultra short residence time is used during the distillation process to ensure positively no damage to the oil. A final enzyme process is applied to ensure a completely repeat free (burp free) product. This is why children and teenagers of all ages love our products.

 

Exceeds International Pharmaceutical Standards

Standards are set to protect consumers

Fish oil quality standards do not exist in the United States. To ensure ongoing quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) for all products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, furans, and PCBs.

 

Exceptional Freshness Levels

Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals’ patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

 

Exceptional Purity Levels

Purity is a significant concern among fish oil consumers

Nordic Naturals’ raw material is harvested from some of the cleanest waters in the world, and is tested by independent laboratories for heavy metals and over 210 other environmental contaminants.

 

Optimal Blend of Natural Stabilizers

Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. A recent study completed at Nutrasource Diagnostics in 2005 showed that Nordic Naturals’ product freshness level (measured by peroxide value) increased only 6% over a 36-month period, compared to other products showing an increase of more than 50% over an 18-month period. Exceptional freshness means no fishy smell or odor, and improved compliance and results.

 

the taste of nordic naturals

 

The Freshness of an Oil is Revealed by its Taste

The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes a proprietary enzymatic process to ensure a completely repeat-free product. Nordic Naturals’ patented manufacturing process adds natural fruit essences into both the capsule and oil for a light, fruity taste.

 

Nordic Naturals has earned a reputation for the best-tasting Omega-3 fish oils on the market. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for highest concentration, freshness, and purity. This award is an honor since the products in Norway are monitored by the Norwegian Medicinal Standards, which have the most stringent requirements in the world.

 

Nordic Naturals exceptionally fresh Omega-3 fish oils have a clean taste, without unpleasant repeat. This results in a highly palatable oil for the entire family, that is a joy to take—which equals results.

 

Nordic naturals Research

 

Backed by Extensive Research

Formulations are driven by the latest developments

Nordic Naturals is a research driven company, where processing technology and product formulations are driven by the latest developments. Without solicitation, leading research institutions such as Harvard University, Georgetown University, Columbia University, and the National Institute of Health have chosen the Nordic Naturals brand for clinical studies. Nordic Naturals products are currently used in fourteen clinical studies at various research facilities and universities around the world. More studies are added every month.

 

nordic naturals awards

 

Nordic Naturals was Voted #1 Overall Brand for Consumer Satisfaction

by ConsumerLab.com's 2008 Supplement Users Survey

Nordic Naturals was shown highest for: overall satisfaction, product quality and product effectiveness.

 

Nordic Naturals Tested #1 in Purity, Freshness, and Concentration

Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for highest concentration, freshness, and purity. This award is an honor since the products in Norway are monitored by the Norwegian Medicinal Standards, which have the most stringent requirements in the world.

 

Nordic Naturals was presented the Most Valuable Products Award

by Therapy Times, the only all-inclusive community Web site for therapeutic professionals in the healthcare industry. Current research has clarified the necessity of essential fatty acids (EFAs) for optimal development and function of the brain in the general population. EFAs are now a component of the most recently revised Food Pyramid. Specific to Autism Spectrum Disorders, current research consistently reveals very low levels of EFAs in children diagnosed with this condition.